The VistaGram® Little Book

Case Studies

Boot's Change One Thing Campaign

After the 2006 successful campaign Boot's decided this year that the 'Change One Thing' campaign, especially in light of the ban on Smoking in public places, would be Stop Smoking. Because there was much to say and a desire to add impact they opted for producing almost a million copies in the innovative Little Book format.

It reads like a book

This section categorised smokers into heavy and light and asked 'Why Quit'.

Opens like a map

No map but a diary to plot progress and discount coupons on related products.

Small in size huge in content

Gave useful information for Smokers to reach their goal.

Boots VistaGram® front & back cover

Boots VistaGram® reading like a book

Boots VistaGram® 12 week pledge diary

Boots VistaGram® huge in content

• Chelmsford
• LTDA
• Mapscape
• Lloyd's Fairplay
• Boots the Chemist
• Guide Dogs for the Blind