The VistaGram® Little Book


Case Studies


Lloyd's Register Fairplay

Shows their marketing campaign in regard to their sale and subscription products at the Norshipping 2007 show in Oslo. It proved to be so successful that it was reproduced for the November 2008 show.


It reads like a book

The book section showed their online and subscription products.


Opens like a map

To ensure that visitors to the show constantly viewed their products, they included a street map of the area with complete street index.

Every time the user read the map they were exposed to the product range as they were when moving to the street index.


Small in size huge in content

The 'Flip-up' highlighted Lloyd's 'books for sale' range.


An option was

The cover could have incorporated a business cardholder, ideal for exhibitions (see sample)


Lloyds VistaGram® front cover & inside front cover text

Lloyds VistaGram® reading like a book


Lloyds VistaGram® map extract

Lloyds VistaGram® huge in content